Turn Facebook and Instagram into a lead engine
Reach the right people in your city or across India, with creatives and offers that earn enquiries, not just likes. Every campaign is judged on cost per lead and lead quality.
- Lead & WhatsApp campaigns
- Retargeting
- Creative testing
- Pixel & Conversions API
Why Meta ads work for Indian businesses
Facebook and Instagram reach most smartphone users in India, from metro professionals to families in smaller towns. Unlike search ads, Meta ads find people before they start looking, which makes them strong for new offers, local businesses, admissions, real estate launches and anything people buy on impulse or by recommendation.
The flip side is that it is easy to waste money. Boosting posts, broad targeting without tracking and one creative running for months are the most common reasons businesses tell us “Facebook ads don't work”. We run Meta ads as a system: a clear offer, a few creatives tested against each other, proper tracking, and weekly decisions on what to keep and what to switch off.
Who it is for
- Local businesses wanting calls, WhatsApp chats or walk-ins
- Coaching institutes and schools running admission campaigns
- Real-estate developers and brokers promoting projects and site visits
- Clinics, salons and gyms filling appointments
- D2C and fashion brands selling online
- Service businesses that close sales over WhatsApp or phone
What's included
Strategy and audiences
We start from your offer and customer: location radius, age, interests, lookalikes and your own customer lists, with clear exclusions so budget is not wasted on existing customers.
Creative that works on a phone
Short Reels-style videos, carousels and static ads written for scrolling thumbs, in English, Hindi, Bengali or Odia as needed, with several variants tested against each other.
Lead forms and WhatsApp
Instant forms with qualifying questions, landing pages or click-to-WhatsApp, whichever gets you the best-quality enquiries for your sales process.
Retargeting
Follow-up ads for people who visited your site, watched your video, opened your form or messaged you but did not convert.
Tracking you can trust
Meta Pixel and Conversions API set up properly so reported leads match your real ones, with lead source passed into your sheet or CRM.
Weekly optimisation and reporting
We cut what is not working and move budget to what is, and report cost per lead, lead quality and next steps in plain numbers every week.
How we work
- 01
Offer and audit
We review your past campaigns, page, offer and how leads are followed up. Many problems are fixed before the first new ad goes live.
- 02
Set up tracking
Business Manager, Pixel, Conversions API, custom conversions and a lead tracker sheet, all owned by you.
- 03
Launch a test
Two or three audiences and four to six creatives on a modest test budget, so we learn quickly what works.
- 04
Scale what works
Budget increases only on ad sets with good cost per lead and lead quality. Losing ads are switched off within days, not months.
Examples from India
A Bhubaneswar coaching centre running admissions might use a lead form that asks the student's class and preferred batch, so counsellors call the right families first. A Kolkata salon can run a 5 km radius campaign with a click-to-WhatsApp offer for first-time clients. A Sundargarh furniture shop can show a carousel of new arrivals to people within 20 km, then retarget video viewers with a festive offer.
Ad spend is paid by you directly to Meta and is separate from our management fee. Our social media plans on the pricing page start at ₹20,000 per month, including ₹10,000 of ad spend, so you can start small and scale only when the numbers justify it.
Frequently asked questions
How much should I spend on Facebook and Instagram ads?+
Many local businesses start with ₹300–₹1,000 a day for a test of two to four weeks. The right budget depends on your city, offer and how much a customer is worth to you. We recommend a test budget before any long-term plan.
Do you guarantee a number of leads?+
No. Cost per lead depends on your offer, market and season, which nobody fully controls. We guarantee transparent reporting and fast decisions on what to stop and what to scale.
Lead form, landing page or WhatsApp: which is better?+
Instant forms give more leads at a lower cost but often lower quality. Landing pages and WhatsApp give fewer but warmer leads. We usually test two and keep the one that brings customers, not just leads.
Who owns the ad account and the data?+
You do. We work inside your Business Manager with partner access, and all audiences, pixels and leads stay with your business if you stop working with us.
Can you make the ad creatives?+
Yes. We write the copy and produce images, carousels and short videos, including AI-assisted video. You approve everything before it goes live.
Why are my boosted posts not bringing enquiries?+
Boosting optimises for engagement, so Meta shows your post to people who like and comment, not people who enquire. Lead or message campaigns with proper tracking tell Meta to find buyers instead.
Related services and training
Get a free written growth audit of your Google profile, website, social pages and ads, or book a 30-minute call with our team.
More from social media
Let's grow your business
Tell us what you sell and where your leads come from today. We'll come back with an honest plan and numbers.