Reach decision-makers on LinkedIn and audiences on YouTube
LinkedIn is where you target job titles and companies. YouTube is where you build trust with video. We run both with clear goals, tight budgets and honest reporting.
- B2B lead gen
- Job-title targeting
- Video campaigns
- Remarketing
Two very different channels, one plan
LinkedIn lets you target people by job title, seniority, industry and company size. That precision is valuable when one customer is worth a lot: a software contract, a corporate training deal, a manufacturing order or a senior hire. Clicks cost more than on Facebook or Google, so LinkedIn works best with a strong offer and a clear follow-up process.
YouTube is the opposite: low-cost reach and the trust that only video builds. People watch reviews, tutorials and explainers before they buy almost anything, from a course to a car. We use YouTube to introduce your brand to the right audience and then retarget viewers on YouTube, Google and Meta until they are ready to enquire.
Who it is for
- B2B service firms, SaaS and IT companies selling to businesses
- Training institutes and colleges promoting executive or professional programs
- Manufacturers and exporters reaching procurement and plant heads
- Recruitment firms and employers building an employer brand
- Consumer brands launching a product that needs explaining on video
- Coaches and consultants with a video-led personal brand
What's included
LinkedIn targeting
Audiences built from job titles, functions, seniority, industries, company lists and skills, with matched audiences from your website visitors and contact lists.
LinkedIn formats
Sponsored content, document ads (share a guide or case study), message ads and lead-gen forms that pre-fill from member profiles.
YouTube campaigns
In-stream, in-feed and Shorts placements targeted by interests, life events, search behaviour, topics and placements on specific channels.
Video and creative
Scripts, hooks and edits designed for the first five seconds, plus vertical cuts for Shorts. AI-assisted production where it suits your budget.
Remarketing
Follow people who watched your video or visited your site with a more direct offer, across LinkedIn, YouTube and Google.
Measurement
LinkedIn Insight Tag, Google Ads conversion tracking and GA4, so you see cost per lead and pipeline value, not just views and impressions.
How we work
- 01
Check the fit
We look at your average deal value and sales cycle. If LinkedIn or YouTube is not the right channel for you, we say so.
- 02
Build the offer
A useful lead magnet, webinar, demo or consultation that a busy decision-maker would actually trade their details for.
- 03
Launch and learn
A focused test with a few audiences and creatives, with clear targets for cost per lead or cost per view.
- 04
Nurture and report
Leads flow into your CRM with email or WhatsApp follow-up. We report what each campaign adds to your pipeline.
Examples from India
A Kolkata IT services company might run LinkedIn document ads to operations heads at mid-size companies in eastern India, offering a short checklist in exchange for contact details. A Bhubaneswar training institute might use YouTube in-stream ads targeted at people searching for career courses, then retarget viewers with a free demo-class offer. An Odisha-based manufacturer can reach purchase managers in specific industries without paying for a trade-show stall.
LinkedIn and YouTube management is part of our Professional and Advanced social media plans on the pricing page. Ad spend is paid directly to the platforms.
Frequently asked questions
Are LinkedIn ads worth it in India?+
They can be, when one customer is worth enough to justify higher click costs, as in B2B services, software, executive education and recruitment. For low-ticket consumer products, Meta or Google is usually better value.
What is a realistic LinkedIn test budget?+
LinkedIn needs more budget than Meta to learn. For most B2B tests we suggest at least a few weeks at a steady daily budget. We give a specific number after looking at your audience size and goal.
Do I need a professional video for YouTube ads?+
Not always. Clear, honest videos shot on a phone often work, and AI-assisted video can help. What matters most is a strong first five seconds and a clear next step.
Can YouTube ads bring leads, or only views?+
Both. Awareness campaigns build reach cheaply; lead-focused campaigns with conversion tracking optimise for form fills or calls. Many accounts use both together.
Do you manage the LinkedIn company page too?+
Yes, as part of our social media services. Organic posts and paid campaigns work better together, especially for employer branding and thought leadership.
Related services and training
Get a free written growth audit of your Google profile, website, social pages and ads, or book a 30-minute call with our team.
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