Know exactly where your leads and sales come from
If tracking is broken, every marketing decision is a guess. We set it up properly and report it in a way you can read in five minutes.
- GA4 & Tag Manager
- Conversion tracking
- Looker Studio dashboards
- ROI reporting
Why most businesses can't answer “which marketing works?”
Ask a business owner which channel brought last month's customers and the answer is often a guess. Google Analytics is installed but nobody looks at it. Meta reports one number of leads, the sales team counts another. Calls and WhatsApp chats, which are how many Indian customers prefer to enquire, are not tracked at all.
Good analytics answers three questions every month: how many enquiries and sales did we get, where did they come from, and what did each one cost? Everything we set up is designed to answer those questions reliably, without drowning you in charts.
Who it is for
- Businesses spending on Google or Meta ads without knowing cost per customer
- Owners who want one dashboard instead of five platform reports
- Sites that moved to GA4 and lost their old goals and reports
- E-commerce stores that need revenue tracked by channel and campaign
- Agencies' clients who want an independent check on reported results
- Teams preparing for a funding pitch or board review that needs clean data
What's included
Google Analytics 4 setup
GA4 and Google Tag Manager installed correctly, with clean events, cross-domain tracking where needed and internal traffic filtered out.
Conversion tracking
Calls, WhatsApp clicks, form fills, bookings and purchases tracked, and passed to Google Ads and Meta so their systems learn from real results.
Dashboard reporting
One live Looker Studio dashboard for traffic, leads, cost per lead, sales and top pages, readable on your phone.
Data analysis
We look beyond the numbers: which channels, pages and campaigns bring customers, and which only bring visits.
ROI reporting
Spend against leads and revenue by channel, so you can see what each rupee of marketing returns and where to move budget.
Social media analytics
Reach, engagement and follower growth across your platforms, tied back to enquiries where possible.
How we work
- 01
Tracking audit
We check what is installed, what is firing and where numbers disagree between platforms, your CRM and your bank.
- 02
Measurement plan
A short document listing the actions that matter to your business and how each one will be tracked.
- 03
Implement and test
Tags, events, consent settings, UTM conventions and ad platform links, tested with real devices and test conversions.
- 04
Report and advise
A monthly report with plain-language takeaways, what we would do next month and why.
Examples from India
A Kolkata interior design firm might discover that most of its site visits come from Instagram, but most booked consultations come from Google search, and shift budget accordingly. A Bhubaneswar clinic can track which ad brought each appointment call using call tracking on its website. A Sundargarh retailer selling on WhatsApp can use tagged links in every ad, so each conversation shows the campaign it came from.
Analytics setup is usually a one-time project, followed by a monthly report if you want one. You own every account and all the data from day one.
Frequently asked questions
Is GA4 free?+
Yes, Google Analytics 4, Google Tag Manager and Looker Studio are free for most small and mid-size businesses. You only pay for our setup and reporting time.
Can you track phone calls and WhatsApp enquiries?+
Yes. Clicks on call and WhatsApp buttons can be tracked on your site, and call-tracking numbers can show which campaign drove each call. We recommend the simplest option that answers your question.
Why do Meta, Google and my CRM show different numbers?+
Each platform counts conversions differently and takes credit for overlapping customers. We set up consistent tracking and use your CRM or sales records as the final source of truth.
What about privacy and consent?+
We set up tracking in line with platform policies and India's data protection rules, collect only what is needed, and can add a consent banner where required.
Will I understand the reports?+
That is the point. Every report starts with three or four plain-language takeaways and recommended actions, before any charts.
Do you need access to my accounts?+
Yes, editor or admin access to analytics, Tag Manager and ad accounts. Accounts stay in your name, and you can remove our access at any time.
Related services and training
Get a free written growth audit of your Google profile, website, social pages and ads, or book a 30-minute call with our team.
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Let's grow your business
Tell us what you sell and where your leads come from today. We'll come back with an honest plan and numbers.