OOMDIVASOnline Marketing Divas · IIM Calcutta alumni
Search engine optimization

Make sure Google can find, read and trust your website

Great content cannot rank if the site underneath is slow, broken or confusing to search engines. We find the problems and fix them in order of impact.

  • Crawl & index fixes
  • Core Web Vitals
  • Structured data
  • Site migrations
Illustration of a website being inspected for search engine crawling and indexing issues

What technical SEO is, in plain words

Before Google can rank a page, it has to discover it, fetch it, understand it and decide it is worth indexing. Technical SEO is everything that makes those four steps easy: clean URLs, correct redirects, a sitemap that lists only real pages, fast loading on mobile networks and markup that tells search engines what each page is about.

Most of the problems we find are invisible to site owners. A WordPress plugin that creates thousands of empty tag pages. A redesign that changed every URL without redirects. A hacked folder full of spam pages. A homepage that takes eight seconds to load on a 4G connection in a smaller town. Each of these quietly holds back rankings that good content should have earned.

Who it is for

  • Businesses whose traffic dropped after a redesign or a platform change
  • E-commerce stores with large catalogues, filters and duplicate product URLs
  • WordPress sites slowed down by themes, page builders and plugins
  • Sites with pages that are “Discovered – currently not indexed” in Search Console
  • Companies planning a domain change or a move to a new platform
  • Sites that were hacked or show spam pages in Google results

What's included

Crawling and indexing

Robots rules, XML sitemaps, canonical tags, redirects, duplicate and orphan pages, so the right pages get indexed and the wrong ones do not.

Speed and Core Web Vitals

Image sizes and formats, scripts, fonts, caching and hosting that slow pages down, tested on mobile devices and slower networks rather than only on office broadband.

Structured data

Schema markup for your organisation, local business, services, products, articles, FAQs and breadcrumbs, validated in Google's tools.

Site structure and internal links

A clear hierarchy and internal linking that passes authority to the pages that make you money, and removes dead ends and broken links.

Migrations and redesigns

Redirect maps from every old URL to its new home, pre-launch checks on a staging site and post-launch monitoring so rankings survive the move.

Security and clean-up

Finding hacked pages, spam URLs and unknown Search Console owners, cleaning them out and returning the right status codes so Google drops them faster.

How we work

  1. 01

    Crawl and collect

    We crawl the full site, read Search Console and analytics data, and test key templates for speed on mobile.

  2. 02

    Prioritise

    You get one issue list ranked by impact and effort: what to fix first, why it matters, and which pages are affected.

  3. 03

    Fix or brief

    We make the fixes ourselves, or write a clear ticket-by-ticket brief for your developer, with examples.

  4. 04

    Verify

    We re-crawl, request re-indexing where useful and track coverage, speed and rankings in Search Console over the following weeks.

Examples from India

A Kolkata furniture store moving from an old custom site to Shopify needs every product URL redirected, or years of rankings disappear overnight. A Bhubaneswar coaching institute with a page builder theme may load 3 MB of scripts on every page, which hurts students browsing on mobile data. A small business site that was hacked can show pharmacy or casino spam in Google results until those URLs return a proper “gone” response.

Technical work is often a one-time project followed by light monthly monitoring. We quote after a free first look, based on the size of the site and the platform it runs on.

Frequently asked questions

How is technical SEO different from regular SEO?+

Regular SEO focuses on keywords, content and links. Technical SEO makes sure the website itself can be crawled, indexed and loaded quickly. Without it, content and links have less effect.

Will my website go down while you fix things?+

No. We test changes on a staging copy where possible, make changes in small batches and keep backups. Redirects and markup changes do not affect visitors.

Do you work with WordPress, Shopify and custom sites?+

Yes. We work most often with WordPress, Shopify, Wix and Next.js sites. For custom platforms we write a developer brief if we cannot access the code directly.

How do I know if my site has technical problems?+

Common signs are pages missing from Google, a traffic drop after a redesign, a slow mobile site, or warnings in Search Console. Our free growth audit includes a quick technical check.

Can you fix Core Web Vitals on a slow theme?+

Often a lot can be improved with image compression, caching and removing unused scripts. Sometimes the theme itself is the limit, and we will tell you honestly when a rebuild is the better option.

Do I need technical SEO every month?+

Most sites need a larger fix once and then light monitoring. Large e-commerce catalogues and sites that change often benefit from monthly checks.

Related services and training

Not sure where to start?

Get a free written growth audit of your Google profile, website, social pages and ads, or book a 30-minute call with our team.

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