OOMDIVASOnline Marketing Divas · IIM Calcutta alumni
Automation & analytics

Follow up with every lead, automatically

Most enquiries are lost because nobody replied in time. We build simple automations so every lead gets a quick, relevant response and your team only talks to the ready ones.

  • Email & WhatsApp drips
  • Lead scoring
  • CRM integration
  • Pabbly · Zapier · IFTTT
Marketing automation workflow diagram presented on a screen to a training room

The problem automation solves

A lead from an ad or form is warmest in the first few minutes. After an hour, many have already called a competitor. Yet in most small businesses leads sit in an inbox, a Facebook page or a salesperson's phone until someone has time. Some are never called at all.

Marketing automation fixes the gap between “lead arrived” and “someone talked to them”. It does not replace your team; it makes sure every lead gets an instant reply, is recorded with its source, is assigned to a person and is followed up on a schedule until they buy, book or say no.

Who it is for

  • Businesses running ads that bring more leads than the team can call
  • Coaching institutes handling admission enquiries across seasons
  • Real-estate teams that need site-visit reminders and follow-ups
  • Clinics and salons wanting appointment confirmations and reminders
  • E-commerce stores with abandoned carts and repeat-purchase potential
  • Service firms whose leads arrive from many places: forms, ads, WhatsApp, calls

What's included

Email drip campaigns

Welcome, nurture and re-engagement sequences written for your customers and sent on a schedule, with clear unsubscribe options.

WhatsApp follow-up

Instant WhatsApp confirmations and reminders through the WhatsApp Business Platform with approved templates, plus quick replies and labels for your team.

Lead scoring and nurturing

Points for actions like opening emails, visiting pricing or booking a call, so sales focuses on warm leads first.

CRM integration

Leads from forms, Meta and Google ads and WhatsApp flow into your CRM or a clean Google Sheet, with owner, source and follow-up dates.

Behaviour-based triggers

The right message when someone abandons a cart, downloads a brochure, misses an appointment or goes quiet for 30 days.

Workflow tools

Pabbly Connect, Zapier, IFTTT and native integrations to connect forms, sheets, email, WhatsApp and calendar without custom code.

How we work

  1. 01

    Map the journey

    We list every place leads come from and what happens to them today, step by step, including where they get lost.

  2. 02

    Design the flow

    A simple diagram: messages, timings, who gets alerted and when the sequence stops. You approve it before we build.

  3. 03

    Build and test

    We connect the tools, write the messages and test every path with dummy leads before switching it on.

  4. 04

    Review monthly

    We check response times, open and reply rates and conversions, and improve the weakest step each month.

A simple example

A parent in Bhubaneswar fills an admission form at 10 pm. Within a minute they get a WhatsApp message with the brochure and a link to book a counselling slot. The lead appears in the institute's sheet with the ad it came from, assigned to a counsellor who gets a morning alert. If the parent books, reminders go out the day before and an hour before. If they do not, two helpful follow-ups go out over the next week, and the sequence stops as soon as they reply.

Tool costs (for example email or WhatsApp platform charges) are paid by you directly. We recommend the lowest-cost tools that do the job, and many small businesses start with a Google Sheet and Pabbly before moving to a full CRM.

Frequently asked questions

Will automated messages feel spammy to my customers?+

Not if they are timely, useful and stop when the person replies or buys. We keep sequences short, write in your brand voice and always include a way to opt out.

Which CRM do you recommend?+

It depends on team size and budget. Small teams often do well with a structured Google Sheet or Zoho CRM; larger teams may need HubSpot or a sector-specific CRM. We work with what you have where possible.

Can you automate WhatsApp messages?+

Yes, through the official WhatsApp Business Platform using approved templates. We avoid unofficial bulk-messaging tools because they can get your number banned.

Do I need technical knowledge to run it?+

No. We build it, document it in plain language and train your team. Most day-to-day work is just answering the leads the system brings to you.

How long does setup take?+

A basic lead-capture and follow-up flow is usually live within one to two weeks. Larger CRM projects with several lead sources take longer and are planned in stages.

Can you connect my Meta and Google lead forms?+

Yes. Leads from Meta instant forms, Google lead forms and website forms can all land in one place in real time, with the campaign they came from.

Related services and training

Not sure where to start?

Get a free written growth audit of your Google profile, website, social pages and ads, or book a 30-minute call with our team.

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